Phuong Miu is a Product Designer from Hanoi, Vietnam. Being described as a balancing mixture of creativity and discipline, her work is mainly focused on human-centered products, which are empowered by design thinking and innovative collaboration. She is particularly interested in creating beautiful and lasting products, ones which add value to the lives of many.

Senior Product Designer, Techcombank
Research and design the first-in-market digital assistant on a 3.5 million user banking platform. The product is intergrated with Financial Wellbeing program, which enables customers to achieve the lifestyle they want without financial stress or anxiety.
Initiated the organization's first Design system that can scale across multiple platforms and use cases. After 6 month pilot, the Design system succeeded in engaging with 9 product teams across 3 platforms, and fostered the collaboration among nearly 400 members on a daily basis.

Product Designer, Beau Agency
Designed digital solutions which focused on improving people's lives. The challenges varied in many sectors including fintech, technology, education, and culture. Clients: NCB, Bao Viet Life, FPT.AI, Hanoi Stock Exchange, EVNFC, British Council, and other financial institutions & NGOs. Occasionally designed brand identity and other brand applications like website, editorial & print.

A banker who loves design, VPBank
Phuong had grown a tremendous interest in good experience design since she started her first business in the early years at university. But not until after working as a banker for 2 years that she decided to become a designer for good and has not looked back ever since.

Highlighted works

Techcombank Mobile︎︎︎ (Mobile App Design), Techcombank F@st Mobile︎︎︎ (Mobile App Design), Toong Asia︎︎︎ (Web Design), Vietnam Creative Hubs︎︎︎ (Webs Design), NCB iziMobile︎︎︎ (Mobile App Design), EVNFinance︎︎︎(Web Redesign), Müller Credit (Mobile App Design/ Personal Project), Journey on Air︎︎︎ (eMagazine Design), The Five Residence︎︎︎ (Web Design), Ciragan Istanbul (Web Design)Doan︎︎︎ (Brand Identity), Ollie Cafe Society︎︎︎ (Brand Identity/ Personal Project)